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BOOK SUMMARY :

Huge shifts in consumer behavior made easier to understand quantify and anticipate demographics determine the direction of your business demographic trends can be overwhelming misleading confusing conflicting and difficult to predictbig shifts ahead demographic clarity for business by john burns and chris porter is one of those books and im excited to give you an earful with this book summary and a few of my favorite big ideas the book is all about big societal and demographic shifts occurring in the united states between 2015 and 2025this book is good for its analysis of american demographics as applied primarily to marketing use cases if you want an introduction to how demography can partition the consumer base and help you better understand how different demographic subsets consume products or services this book gives a logical starting point while also doing well to outline the typical approaches of such a marketing big shifts ahead demographic clarity for business full 1 big shifts ahead demographic clarity for business full 2 book details author john burns pages 268 pages publisher advantage media group 2016 10 11 language english isbn 10 1599327228 isbn 13 9781599327228 3 big shifts ahead demographic clarity for business free read

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