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BOOK SUMMARY :

Huge shifts in consumer behavior made easier to understand quantify and anticipate demographics determine the direction of your business demographic trends can be overwhelming misleading confusing conflicting and difficult to predictbig shifts ahead demographic clarity for business by john burns and chris porter is one of those books and im excited to give you an earful with this book summary and a few of my favorite big ideas the book is all about big societal and demographic shifts occurring in the united states between 2015 and 2025full version big shifts ahead demographic clarity for business best sellers rank 1 tufuio 030 full version big shifts ahead demographic clarity for business for kindle rojoxa 022 big shifts ahead demographic clarity for business free read 4kapp7hhbhwvb6 039this book is good for its analysis of american demographics as applied primarily to marketing use cases if you want an introduction to how demography can partition the consumer base and help you better understand how different demographic subsets consume products or services this book gives a logical starting point while also doing well to outline the typical approaches of such a marketing john burns big shifts ahead demographic clarity for business huge demographic shifts explained and quantified for decision makers demographics determine the direction of your business demographic trends can be overwhelming misleading confusing conflicting and difficult to predict not anymore

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